Tuesday, November 18, 2014

Turn out for what?



Photo by Rock The Vote, via Addicting Info
Two weeks after the election cycle we have seen a tremendous amount of public shaming of Democratic loyalists' scapegoats. Candidates hewed too far from the president, campaigners didn't focus enough on the ground game, we were outspent...Perhaps at some point, when more time has passed for closer inspection instead of rank, reactionary, response that can all get sorted out.

There is one particularly super-salient strategy remaining, however, that seems ripe for discussion; that is the party's heavy reliance on the Millenial generation to turn out and overwhelm whatever outsized influence dark money could have bought with sheer force of numbers.

Hashtags and memes flourished, Little Jon parodied himself, and OFA deployed its resources across the US of A with the express purpose of attracting the new key demographic. All for naught, though, since, as with the 2010 midterms, this key demographic's lion's share stayed home, knowing full well that these were equally, and arguably more important than the presidential.

In this sense, Democrats appear identical to dieters: in the early 21st Century, Latinos were the crucial, key demographic to engage (we still are). Before us it was the African American community (just as important now if not more so). After this century's first decade passed, the Millenials became the Democratic darling demographic. Looking at all of this, the Blue Team has the appearance of a multiple identity in crisis.

Meanwhile, each of the key demographics that became a respective elections cycle's cause celebre decisively distanced themselves from this debacle. Turnout overall was anemic at best, and was prematurely touted as 'a referendum', 'a condemnation of a broken system'. The American electorate, clearly, forgets how the system came to be broken in the first place.

Exercise science and weight loss studies tell us in no uncertain terms that fad diets quite simply don't work. This year's has already failed us spectacularly twice in a row. If you want to reach your overall fitness goals, a singular focus of mind, and dedication to the process is imperative. So too in this arena. The Blue Team never stayed on message: clean air-drinkable water, economic repair and recovery, expiration of Bush era tax cuts, energy alternatives, storm recovery, stay on message. Also, stay on target; don't pull us into another conflict in the Middle East. Follow New York's example and prosecute the bankers that crashed the economy, divestiture from fossil fuels, marriage equality, healthcare... THAT is what attracted all stripes and persuasions of voters to Obama, and those are the concepts that create brand loyalty. Now is the time to return to the hedgehog concept.

So, allow me to recapitulate: we no longer want to be entertained. We want our platform to be spoken about with gravitas. Overpopulating media streams with young hip faces who speak directly to and in the same modalities with the last fad diet that failed us twice does not inspire the voting bloc. If fitness is your goal, you know what you need to do: stop eating so much sugar and bread. Get in the gym and train train train! Train, fund, and resource your candidates, and don't hand out leadership positions to those lacking in experience that outsource their memory and logic skills to the latest iPhone. Leadership demands life experience, it demands years of training and exercise, and it demands laser-like focus and adherence to ideals.

Leadership demands maturity.

Two years Democrats! 2016 is already knocking on our door. Put down the donuts, time to get back in the gym. Otherwise, for what will they turn out?

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